Another scathing, and humorous critique of Facebook has come out of the New York literary establishment. Zadie Smith, in her
New York Review of Books article, "
Generation Why?", has a go at Zuckerberg, (the creator of Facebook), along with the whole Facebook phenomenon.
This, following Malcolm Gladwell's much talked-of
New Yorker piece, "
Small Change: Why the Revolution will not be Tweeted" in which he argues that social media creates 'weak links' and what you need for actual social change are 'strong links' that only happen with real relationships, with real people in physical space. When Gladwell describes it, it sounds more convincing -- really.
After reviewing the film
The Social Network (which she liked with qualification), Zadie Smith starts to get into some deeper questioning of Facebook and Zuckerberg:
World makers, social network makers, ask one question first: How can I do it? Zuckerberg solved that one in about three weeks. The other question, the ethical question, he came to later: Why? Why Facebook? Why this format? Why do it like that? Why not do it another way? The striking thing about the real Zuckerberg, in video and in print, is the relative banality of his ideas concerning the “Why” of Facebook. He uses the word “connect” as believers use the word “Jesus,” as if it were sacred in and of itself: “So the idea is really that, um, the site helps everyone connect with people and share information with the people they want to stay connected with….” Connection is the goal. The quality of that connection, the quality of the information that passes through it, the quality of the relationship that connection permits—none of this is important. That a lot of social networking software explicitly encourages people to make weak, superficial connections with each other (as Malcolm Gladwell has recently argued), and that this might not be an entirely positive thing, seem to never have occurred to him.
It's good that people are asking questions like this. It is just a bit curious the tenor with which it is done by the literati. They seem to harbor a true animosity towards social media. Is it a backlash against the trumpet-sounding of social media evangelists, like Clay Shirky, who see social media as a panacea for all the world's ills? Or is it just the observation: much of what goes on in the Facebook universe is vapid and trivial, particularly for the intelligentsia.
Perhaps they are much like Shirky, reading into social media more than they need to. At the very least, tools like Facebook and Twitter are just that --
tools. I'm thinking of some of the functionality which has emerged,
free, for everyone to use: things like Facebook 'groups' which provide the ability to organize and share information on a topic or cause. It is powerful software. It's also true that most people who use Facebook are only interested in rather superficial things about their friends and acquaintances. But the tools are there and can be used, when needed.
Are social media technologies affecting us negatively? As
Marshall McLuhan famously observed,
The Medium is the Message. Is the message that we are gadgets? Zadie Smith goes on to describe the work of Jaron Lanier a computer guru who's just written a book,
You Are Not a Gadget: A Manifesto:
Lanier is interested in the ways in which people “reduce themselves” in order to make a computer’s description of them appear more accurate. “Information systems,” he writes, “need to have information in order to run, but information underrepresents reality” (my italics). In Lanier’s view, there is no perfect computer analogue for what we call a “person.”
Personally, the thing I fear most about Facebook is the time wasting nature of it. I can easily lose a half-hour when I get a notification that someone has commented on my 'Wall'. I'm currently devising strategies to take time away from all intrusive media, old-school-email included.